Anew Clinics· Three concepts · For review

Three homepage concepts for Anew Clinics.

Each concept is a complete homepage with hero, treatments, doctor section, two clinic blocks, social proof, FAQs and booking CTA. All three are mobile-first, responsive, and use Webflow-style scroll motion.

· Concept A · Editorial Aesthetics, made undetectable.
EditorialCinematic darkVersace-adjacent

The Editorial

Cinematic, dark and considered. Adapted from the Skin Aesthetics by Krystian C concept. For Anew patients who already pay £350 for Profhilo and want the room to match the price.

  • Full-bleed dark hero with split-text H1 reveal
  • Editorial "Part I, II, III" page rhythm
  • Numbered treatment "Collection" with hover slide
  • Doctor portrait with framed border + animated counters
  • Six-quote "press wall" with award tile
Open concept A
· Concept B · Warm clinical A skin-first philosophy.
Warm clinicalCards + split heroCard-led

The Warm Clinical

Light, inviting, card-led. Adapted from the latest Underlining Beauty deck for Chris Stewart. Splits the hero into a long-copy left + portrait right with an overlaid quote. Soft cards everywhere.

  • Split hero, animated stats counter, two CTAs
  • Sticky announcement bar with phone + book
  • Treatment cards with gold underline reveal on hover
  • "What to expect" timeline · 4-step patient journey
  • Animated FAQ accordion · location grid
Open concept B
· Concept C · Modern minimal Aesthetics, considered.
RefreshB&W + goldAesop-modern

The Refresh

Closest to the current Anew brand — minimal, white, with the warm gold accent. Big serif headlines, asymmetric grids, value marquee. The most cautious of the three; the easiest internal sell to existing patients.

  • Asymmetric hero with rounded portrait + status pulse
  • Value strip marquee with auto-pause on hover
  • Treatment grid with custom illustrative thumbs
  • Side-by-side clinic compare card
  • Native <details> FAQ with custom plus icon
Open concept C